Profile
Dr. Shubh Arora is working as Associate Professor at Centre for Distance and Online Education, Sharda University. She has over 16 years of rich academic and research experience. Holding a Ph.D. in Marketing and an MBA in Marketing & Finance, she began her journey in academia after graduating from HNB Garhwal University. Driven by a passion for continuous improvement, she has undertaken a Refresher Course on Quality Research & Teaching Methodology from UGC-HRDC, Jodhpur. She is committed to fostering dynamic learning environments and employs innovative teaching pedagogy and strategies to enhance student engagement and comprehension. She cultivates an environment where students thrive and excel by integrating cutting-edge methodologies tailored to individual learning styles. Her expertise is evident in her extensive publication record, comprising over 10 papers in prestigious national and international journals indexed with SCOPUS, ABDC, UGC, and other databases. Her research interests span across services marketing, consumer behavior, retail management, digital marketing, and marketing management.