BBA at
Presidency University
A business degree engineered for the real world — where marketing intuition meets data analytics, and AI-powered thinking drives every business decision.
Program Overview
Business Education
That Thinks Like AI.
The Presidency BBA equips you with the business fundamentals, data literacy, and AI mindset that modern organisations demand. You'll graduate not just as a business graduate, but as a data-informed, AI-aware business professional.
- Live business case studies from India's top companies
- AI tool training integrated into every business subject
- Mandatory summer internship after Year 2
- Incubation support for student business ideas
- Industry mentors assigned from Semester 3
- Bloomberg Market Concepts certification (select students)
Key Features
Three Business Tracks
Choose the path that matches your passion and career ambitions.
BBA in Marketing
Master the art and science of modern marketing — from brand building and consumer psychology to digital campaigns and AI-powered ad targeting.
Key Skills
Career Paths
BBA in Business & Data Analytics
Learn to collect, analyse, and interpret business data using AI tools and BI platforms to drive smarter decisions and competitive advantage.
Key Skills
Career Paths
BBA in Product Management & AI
Build product thinking skills combined with AI literacy. Learn to manage product roadmaps, user research, and AI-powered feature development.
Key Skills
Career Paths
What You'll Learn
Business Skills for the AI Age
Placement Partners
180+ Companies Hire Our BBA Graduates
Career Outcomes
Business Careers That Await You
Placement Highlights 2024
Our BBA graduates are thriving at top companies across marketing, analytics, and product roles.
Admissions
5-Step Admission Process
Enquire & Apply
Submit your online application with Class 12 marksheet and personal details.
Merit Selection
Admission based on Class 12 score in any stream or the Presidency Entrance Test.
Personal Interview
Short interview to understand your interests and specialization preference.
Offer Letter
Receive your admission offer with chosen specialization confirmed.
Enrollment
Complete fee payment and document verification to confirm your seat.
Campus Life
A Business Leader's Launchpad
More than a classroom — a vibrant ecosystem where ideas grow into businesses.
Business Analytics Lab
Dedicated lab with Bloomberg terminal access, Power BI, and AI-powered business simulation tools.
E-Commerce Studio
A live e-commerce practice environment to run real marketing campaigns and product launches.
Communication Centre
Debate hall, group discussion rooms, and mock boardrooms for executive communication training.
B-Plan Competitions
Annual business plan competition with ₹2L prize pool, judge panel of investors and CXOs.
Industry Immersion Trips
Quarterly industry visits to top companies for real-world business exposure and networking.
Entrepreneurship Cell
Mentoring, seed grants, and co-working space for student entrepreneurs with 20+ active startups.